Welcome to Hard Graft est. 1997
Our first time in Edinburgh at the festival and we covered the whole city with our chalked out man marketing. We wanted to succeed in the festival and we did.
What do you believe your theatre should be?
I believe that theatre should be energised, exciting, an adventure. I believe that when the lights go down we should create a playground.
I believe that audiences want to travel with me, to escape their normal lives’ and join in my missions. I believe that learning through art should be entertaining.
I believe that we should inspire our audiences to make the world a better, kinder, stronger place.
I have put stories everywhere, in houses, in barns, in fields, shops, schools and a few theatres. I have inspired writers, educators and directors; I’ve put issues under the spotlight and educated many. I have teased audiences and turned my back on the system that creates mundane fodder.
If you dare to ask an audience, to speak to them honestly you will be amazed where they want to go and what they want to see and feel. My story begins when the audience engages and it finishes years down the line.
Our first shop in the Centre in Nottingham.
On the first night we had a full house with all our friends and family, on the second night only 2 people turned up. But we grew, until people were queuing around the block for tickets.